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  The MVS Model in a Nutshell

The MVS, Minimum Valuable Service model, is an open source framework for Design Sprints based on Service Design. You will learn more about Service Design later in this program, but for now it suffices to say it is Design Thinking tailored to service offers.

I kick-started the MVS in 2014 with the release of my book, “The Service Startup :: Design Thinking Gets Lean”. Since then, the model has been evolving in collaboration with the global community, universities, and people using the model worldwide. You can read many of those case stories here.

Day 1

This is where the team maps the ecosystem of the challenge and refines their understandings about who the interesting stakeholders might be.

Day 2

A day of in-depth interviews into how people learn, use, and remember their relationship with the challenge.

Day Off

This is for the team to process the interviews and recruit targeted users.

Day 3

This is where the team gathers with users to co-create concepts with end-users and all relevant stakeholders.

Day 4

This is where the team tests the concepts with users.

Pros: Inherits from Service Design which makes it tailored for service offers. Intense exploratory rounds including co-creation and user research help create variation and produce a diverse pool of fresh insights even when you don't have a diverse team.

Cons: Because of the amount of exploratory research involved, it may be a challenge to recruit users so quickly. You may end up with less than ideal users.